Tag: viral marketing

this map is a thing of beauty

The XX shared a link to a stream of Coexist, their new album, with only one fan on September 3rd in order to track in which directions and how quickly it would go viral.

Click through for the site and to listen to COEXIST.

The map on their website shows how the link to the stream has been shared around the world.
Each curve begins with a tweet, e-mail or facebook post or e-mail and ends with the location of a new listener. And it’s absolutely beautiful.
(Not interactive in any meaningful way, or at all, but beautiful.)

Also, you get a free digital copy of Coexist if you buy a ticket to any of their shows in Canada or the US.

need a picture in the yukata

Jesus Monkey Pants in Space has a FACEBOOK Fanclub based out of a college in Michigan.

I saw a poster on my way to the apartment this morning I found interesting: EMPIRE NATION, GOOGLE IT. No other information. These are the same people who’ve been leaving tiny logos stenciled all over town in odd spots, like the underside of curbs or the back of traffic signs. As viral marketing goes, I expect they’re doing rather well. Not that I have taken the time to properly look them up or plan to, (a quick search brings up nothing), but I appreciate the sociological assumptions it makes. It reminds me of Lily Allen recording Smile in Simlish, the language of the video game Sims 2. (video here). It’s just so precisely directed at a demographic that I can’t help but like it.

I’m such a sucker.

Tuesday Confession : When I was about six years old, I was so desperate for sugar I once wore off all the skin of my tongue trying to lick all the calcified sugar-now-sandpaper icing off a petrified gingerbread house.

What’s yours?