I saw a poster on my way to the apartment this morning I found interesting: EMPIRE NATION, GOOGLE IT. No other information. These are the same people who’ve been leaving tiny logos stenciled all over town in odd spots, like the underside of curbs or the back of traffic signs. As viral marketing goes, I expect they’re doing rather well. Not that I have taken the time to properly look them up or plan to, (a quick search brings up nothing), but I appreciate the sociological assumptions it makes. It reminds me of Lily Allen recording Smile in Simlish, the language of the video game Sims 2. (video here). It’s just so precisely directed at a demographic that I can’t help but like it.
I’m such a sucker.
Tuesday Confession : When I was about six years old, I was so desperate for sugar I once wore off all the skin of my tongue trying to lick all the calcified sugar-now-sandpaper icing off a petrified gingerbread house.